top of page
expression.jpg

The Expresssion Path

WHERE PRESENCE TAKES SHAPE, AND YOUR BRAND BECOMES VISIBLE

EXPRESSION TIER 3

Premier

When you’re ready to lead with vision, this tier is your turning point. Breakthrough brings language to what you’ve been becoming, shaping your ideas, voice, and strategy into a brand that’s ready for growth, visibility, and legacy.

slice16_edited.jpg
TIER 3 PRM
SIGNATURE OFFERING:

Brand Actualization Experience

🧠 Strategic Deep Dive · 🚀 Scalable Growth

For when you're ready to lay the groundwork for real change. ​

​

This is the turning point — when your brand begins to sound like the truth you’ve always known. Breakthrough brings language to the feeling, structure to the vision, and clarity to the path ahead.

​

Your full brand clarity and messaging experience, are thoughtful, strategic, and true to who you are.

Best for: 
Founders, creatives, or service-based leaders in a season of emergence, refinement, or reinvention, especially those craving deeper alignment before they express or expand.

What is Visionary Brand Coaching? 

The Maven Strategy Series is our deepest dive — a strategic brand transformation experience that brings clarity to every layer of your business.

​

Through 3–5 custom sessions, we explore the heart of your brand, your values, voice, audience, messaging, and positioning — and shape them into a cohesive, future-ready strategy you can lead from.

​

Whether you’re evolving your business, reimagining your presence, or preparing for long-term growth, this is where alignment becomes structure, and clarity becomes leadership.

How it Supports You?

  • Gain strategic clarity on your brand’s role, direction, and distinction

  • Connect your audience, purpose, and offers into a unified brand ecosystem

  • Articulate your messaging with confidence and resonance

  • Stop circling and start building with intentional structure

  • Step into your brand leadership with a roadmap built for the long game

What is Might Include

What You’ll Walk Away With
This experience adapts to your goals and stage, no templates here, just thoughtful strategy and insight tailored to your next chapter. Your time with us may include:

  •  3–8 custom brand strategy sessions to unpack and organize your vision

  • A tailored Brand Strategy Playbook with insights like:

    • Your brand heart: values, vision, and mission

    • Audience and positioning aligned with purpose

    • Voice, tone, and personality to guide consistency

    • Clear messaging hierarchy and storytelling structure

    • Offer alignment that reflects what you’re becoming

    • Practical ways to apply your brand across touchpoints

  • Voice memo recaps or integration prompts to keep momentum between sessions

  • A final strategy check-in to help you transition into expression, marketing, or rollout with clarity

Optional Add-Ons

  • Web Strategy Session

  • Mindful Branding Workshop

  • Copy Brief or Site Content Planning

Starting At

$5000+ 
Your brand's needs will shape the final scope, we build each offering with intention and flexibility. 

Every brand reaches a moment where clarity becomes essentials. 

Maybe your message no longer fits. Maybe your vision has grown. Or maybe you're just beginning to find the words. Wherever you are, this path is here to guide you inward, to help you reconnect, and to emerge with a brand that feels true, grounded, and ready for what's next. 

​

We offer these three tiers of support from quick direction to deep transformation, so you can choose the clarity you need for the season you're in. 

expression.jpg

CORE OFFERINGS ON THE CLARITY PATH

Even when you're on the same path, the kind of support you need can look different. That's why we offer three tiers, from quick clarity to deep transformation. Below you'll find the core offering that sit at the heart of each tier, designed to meet you where you are and guide your next move with intention.

slice14.jpg

CLARITY PATH TIER 1

Discovery

For when you need a pulse check, an ah-ha moment, or a sense of direction. 

TIER 1 CORE OFFER:

IDEA MAPPING SESSION

✳️ Founder Focused  🚀 Pre-Launch 🌀 Brand Pivot

Walk away with clear next steps in just 60 minutes. 

​

Live mind-mapping to help you turn the ideas in your head into meaningful next steps.

​

HIGHLIGHTS: 

  • Live idea mapping session (60-75mins)

  • Tangible visual mind map

  • Quick wins and clear next steps

  • Founder focused, great for pivots

slice12_edited.jpg

CLARITY PATH TIER 2

Alignment

For when you're ready to lay the groundwork for real change. 

TIER 2 CORE OFFER A:

BRAND TRANSFORMATION WORKSHOP

 🚀 Pre-Launch 🌀 Brand Pivot

A powerful realignment session to move forward with intention.

 

A strategy reset to help you from the inside out and move forward with intention.

​

HIGHLIGHTS

  • 90-120 mins strategic workshop

  • Clarify values, vision, and brand direction

  • Spot misalignment and course correct

  • Post-session insight snapshot 

  • Ideal for pivots, brand evolution, and team alignment.

​

TIER 2 CORE OFFER B

VISIONARY BRAND COACHING

 🚀 Pre-Launch ✳️ Founder Focused 

​

1:1 Coaching to uncover and articulate your voice, values, and brand direction so you can lead with clarity. 

​

HIGHLIGHTS

  • 3-6 (or more) private strategy sessions

  • Personalized brand clarity summary

  • Founder-focused guidance

  • Between-session support

  • Ideal for Solopreneurs, service leaders in transition

slice23 (1)_edited.jpg

CLARITY PATH TIER 3

Breakthrough

For when you're ready to lay the groundwork for real change.

TIER 3 CORE OFFER:

MAVEN STRATEGY SERIES

✳️ Founder Focused · 🚀 Pre-Launch 

This is the turning point, when your brand begins to sound true to who you are

​

A full brand clarity and messaging experience to bring structure to your vision and strategy to your voice. 

​

HIGHLIGHTS

  • 3-5 (or more) custom brand strategy sessions

  • Brand Heart, Audience, Voice, Messaging, Positioning

  • Clarity Brand Playbook to guide your next moves

  • Strategy foundation for web, design, or launch

  • Ideal for rebrands, visionaries, and long-game leadership

essentials.webp

EXPRESSION TIER 1

Essentials

Not every brand starts with perfect clarity. This tier is designed to help you untangle the ideas in your head and gain traction. Whether you're starting fresh or navigating a pivot, Discovery gives you space to find your next move.

slice14.jpg
TIER 1 ESSENTIALS
SIGNATURE OFFERING:

Visual Identity Starter Kit

✳️ Founder Focused  🌱 Light Touch

A focused foundation to help you express your brand with clarity and intention.

​

A clear, confident starting point for expressing your brand with intention. 

​

Just enough to show up clearly, with a design that's built to grow with you. 

Best for: 
Founders, visionaries, or creatives in early stages or pivoting — anyone craving clarity and traction before taking the next big step.

What is an Idea Mapping Session? 

You've done the work to clarify who you are, now it's time to show up in a way that reflects it. The essentials tier is perfect for early-stage brands or solopreneurs who need a clean, aligned visual identity without overcomplicating the process. 

​

This isn't about overdesigning or creating an endless suite of assets. It's about creating just enough to look polished, feel aligned, and start building recognition as you grow. 

How it Supports You?

  • Show up professionally: Get cohesion, a
    polished visual identity to use across your platforms.

  • Skip the overwhelm: We build what you need now, without pushing things you're not ready for

  • Grow with confidence: Your visuals are designed to evolve with you, not hold you back

  • Start building recognition: Create consistency so your audience starts to recognize and trust your presence.

What is Might Include

  • Includes a foundation stylescape to establish your visual direction before design begins.
    (This always comes first. This step is essential to ensure everything we create is aligned with your brand's intention and tone.)

  • Primary logo, typography logo, and brand mark

  • Intentional color palette & typography system

  • Starter brand guide for consistent use

  • 30 Canva-based social media templates​

 

The stylescape is more than a moodboard — it’s a visioning tool that helps us define your brand’s visual world before anything else is designed. It sets the tone for a brand identity that feels intentional, cohesive, and aligned with where you’re headed.

Optional Add-Ons

  • Business Cards (Virtual card or printed)

  • 1-page digital presence

  • Extra stylescape rounds or extensions

  • Additional Canva templates or collateral assets

Starting At

$2000+ 
Final scope and deliverables are tailored to your goals and stage.

signature.webp

EXPRESSION TIER 2

Signature

When your brand outgrows its original shape, it’s time to realign. This tier helps you reconnect with your purpose and move forward with clarity. Choose from two Signature Offerings based on the type of support that fits your season.

slice23 (1)_edited.jpg
TIER 2 SIGNATURE
SIGNATURE OFFERING:

Aligned Brand System

🔁 Rebranding · 👥 Team Ready

A strategic system that aligns how your brand looks, sounds, and shows up, designed with clarity and ready to grow.

​

A complete brand identity system for clarity, cohesion, and confident visibility.

Best for: 
Founders or teams navigating change, whether it's a pivot, season of growth, or evolution in purpose, and ready to lead their brand with more clarity and intention.

What is an ALIGNED BRAND SYSTEM?

Your brand has evolved, and it's time for your presence to reflect that growth. 

​

The Aligned Brand System is ideal for brands stepping into a new chapter, expanding their visibility, or repositioning for greater resonance. It weaves together design, messaging, and digital experience into a cohesive identity system you can grow from confidently.

How it Supports You?

  • Bringing your brand into full alignment across voice, visuals, and experience. 

  • Elevating your presence with a cohesive identity that reflects your growth and purpose

  • Translating big picture vision into clear, consistent messaging and design 

  • Creating a brand experience that resonates across platforms and touchpoints  

  • Supporting long-term visibility, reach, and recognition through intentional design and storytelling

What is Might Include

  • Includes 3 Stylescape directions to collaboratively shape your brand world and ensure alignment before execution. (This always comes first)

  • A complete set of logos: designed in multiple formats (like square, horizontal, vertical) so your brand looks great no matter where it appears. 

  • Comprehensive brand guide covering visual application, ton,e and usage systems 

  • 30+ Canva-based templates for social, web, or presentation use

  • Voice and Messaging guide including brand pillars, tone of voice, and storytelling cues

  • Custom icon set, brand patterns, or graphic motifs to extend your visual identity

  • Creative direction for photography: moodboards, shot lists, or styling suggestions

  • 3-page website or landing page design: aligned with your brand's new story 

  • Web Strategy session to ensure your brand presence and user experience are aligned.

Optional Add-Ons

  • Copywriting partner or support for key pages or messaging refinement

  • Plug-and-play content templates (for email, sales pages, bios, etc)

  • Strategy support if the Clarity Path hasn't been completed

  • Brand photoshoot & creative direction (includes moodboard, shot list, styling notes)

  • Expanded Canva Template sets for different use cases

  • Additional web pages, or interactive elements beyond the 3-page scope

Starting At

$10,000+

This tier focuses on brand expression and visibility. If you’ve already done foundational brand work, we’ll build on that. If not, we may recommend a Clarity Path offering to ensure we’re designing from a place of alignment. Final scope and deliverables are customized based on your goals and needs.

Not sure if you need Clarity first? We’ll explore this during your connect & chat call, and if you're already clear, we’re ready to design.

CLARITY TIER 3

Breakthrough

For when you’re ready to step into the brand you’ve been becoming.​

​​

slice2 (5).jpg

CORE OFFER: MAVEN STRATEGY SERIES (3–5 custom sessions)  
🧠 Strategic Deep Dive · 🔁 Rebranding · 🌀 Brand Pivot

This is the turning point — when your brand begins to sound like the truth you’ve always known. Breakthrough brings language to the feeling, structure to the vision, and clarity to the path ahead.

​

Your full brand clarity and messaging experience, are thoughtful, strategic, and true to who you are.

LEARN MORE: MAVEN STRATEGY SERIES

Clarity Path - Tier 3

  • The Maven Strategy Series is our deepest dive — a strategic brand transformation experience that brings clarity to every layer of your business.

    ​

    Through 3–5 custom sessions, we explore the heart of your brand, your values, voice, audience, messaging, and positioning — and shape them into a cohesive, future-ready strategy you can lead from.

    ​

    Whether you’re evolving your business, reimagining your presence, or preparing for long-term growth, this is where alignment becomes structure, and clarity becomes leadership.

    • Gain strategic clarity on your brand’s role, direction, and distinction

    • Connect your audience, purpose, and offers into a unified brand ecosystem

    • Articulate your messaging with confidence and resonance

    • Stop circling and start building with intentional structure

    • Step into your brand leadership with a roadmap built for the long game

  • What You’ll Walk Away With
    This experience adapts to your goals and stage, no templates here, just thoughtful strategy and insight tailored to your next chapter. Your time with us may include:

    •  3–8 custom brand strategy sessions to unpack and organize your vision

    • A tailored Brand Strategy Playbook with insights like:

      • Your brand heart: values, vision, and mission

      • Audience and positioning aligned with purpose

      • Voice, tone, and personality to guide consistency

      • Clear messaging hierarchy and storytelling structure

      • Offer alignment that reflects what you’re becoming

      • Practical ways to apply your brand across touchpoints

    • Voice memo recaps or integration prompts to keep momentum between sessions

    • A final strategy check-in to help you transition into expression, marketing, or rollout with clarity

    • Web Strategy Session

    • Mindful Branding Workshop

    • Copy Brief or Site Content Planning

  •  $5000+

    Your brand’s needs will shape the final scope — we build each offering with intention and flexibility.

CLARITY TIER 1

Discovery

For when you're ready to lay the groundwork for real change.

slice14.jpg

CLARITY TIER 1 CORE OFFER:

IDEA MAPPING SESSION  

✳️ Founder Focused · 🚀 Pre-Launch 🌀 Brand Pivot

​

Walk away with clear next steps in just 60 minutes.

 

Live mind-mapping to help you turn the ideas in your head into meaningful next steps.

HIGHLIGHTS:

 

  • Live idea mapping session (60-75mins)

  • Tangible visual mind map

  • Quicks wins + clear next step

  • Founder focused, great for pivots

CLARITY TIER 1

Discovery

For when you're ready to lay the groundwork for real change.

slice14.jpg

CLARITY TIER 1 CORE OFFER:

IDEA MAPPING SESSION  

✳️ Founder Focused · 🚀 Pre-Launch 🌀 Brand Pivot

​

Walk away with clear next steps in just 60 minutes.

 

Live mind-mapping to help you turn the ideas in your head into meaningful next steps.

HIGHLIGHTS:

 

  • Live idea mapping session (60-75mins)

  • Tangible visual mind map

  • Quicks wins + clear next step

  • Founder focused, great for pivots

CLARITY TIER 1

Discovery

For when you're ready to lay the groundwork for real change.

slice14.jpg

CLARITY TIER 1 CORE OFFER:

IDEA MAPPING SESSION  

✳️ Founder Focused · 🚀 Pre-Launch 🌀 Brand Pivot

​

Walk away with clear next steps in just 60 minutes.

 

Live mind-mapping to help you turn the ideas in your head into meaningful next steps.

HIGHLIGHTS:

 

  • Live idea mapping session (60-75mins)

  • Tangible visual mind map

  • Quicks wins + clear next step

  • Founder focused, great for pivots

Where's your brand right now?

Every brand needs clarity, but not every brand starts from the same place. 

Let's map your next move.

​

Ask Yourself

"What kind of clarity does my brand need right now?"

​

Tap the option that feels most like your current season.

01. Full of ideas, but stuck?

You're overflowing with ideas but feel unclear on your next move.

​

Get a high-impact clarity boost

START WITH TIER 1: DISCOVERY

02. Evolving, but misaligned?

You've grown, but your brand hasn't caught up.

​

Realign your voice, messaging & direction

EXPLORE TIER 2: ALIGNMENT

03. Ready for next-level clarity?

You're building with intention & legacy in mind.

​

Step into strategic clarity & brand growth

STEP INTO TIER 3: BREAKTHROUGH

What kind of brand presence are you ready to step into?

Every brand deserves to be seen, clearly, confidently, and in alignment. 

Your next move depends on what you're ready for.

​

Take a moment to reflect:

"What level of brand expression fits into my current season?"

​

Pick the option that feels like you, we'll guide you from there.

01. Just need the essentials?

You're ready to show up with clarity, without overbuilding too soon.

​

Build a focused foundation

START WITH TIER 1: ESSENTIALS

02. Want clarity & visual cohesion? 

You're ready for more than a logo, you need a consistent, aligned system.

​

Create a cohesive brand presence

EXPLORE TIER 2: SIGNATURE

03. Ready for full-scale impact?

You're stepping into your next chapter and want a brand to match your vision.

​

Experience full-scale expression

LEARN ABOUT TIER 3: PREMIER

What kind of support will help you lead your brand into what's next?

Your brand is already in motion, but sustaining and evolving it takes intention and care. 

This path is for leaders, not just builders. 

​

Pause and ask yoruself:

"What kind of support will help me carry this forward?"

​

Choose the partnership tier that aligns with your vision, pace, and capacity. 

01. Need light support to stay aligned? 

You've launched, now you want just enough structure to maintain clarity. 

​

Keep the momentum going

GO TO TIER 1: MOMENTUM

02. Growing & need guidance to evolve?

You're scaling, and need hands-on strategy to grow with intention.

​

Navigate growth with support

EXPLORE TIER 2: EVOLUTION

03. Ready for legacy-level stewardship?

You're leading with vision, and want a partner to help carry it forward.

​

Expand your impact with intention

STEP INTO TIER 3: LEGACY
CLARITY TIER 1

Discovery

For when you're ready to lay the groundwork for real change.

slice14.jpg

CLARITY TIER 1 CORE OFFER:

IDEA MAPPING SESSION  

✳️ Founder Focused · 🚀 Pre-Launch 🌀 Brand Pivot

​

Walk away with clear next steps in just 60 minutes.

 

Live mind-mapping to help you turn the ideas in your head into meaningful next steps.

HIGHLIGHTS:

 

  • Live idea mapping session (60-75mins)

  • Tangible visual mind map

  • Quicks wins + clear next step

  • Founder focused, great for pivots

CLARITY TIER 1

Discovery

For when you're ready to lay the groundwork for real change.

slice14.jpg

CLARITY TIER 1 CORE OFFER:

IDEA MAPPING SESSION  

✳️ Founder Focused · 🚀 Pre-Launch 🌀 Brand Pivot

​

Walk away with clear next steps in just 60 minutes.

 

Live mind-mapping to help you turn the ideas in your head into meaningful next steps.

HIGHLIGHTS:

 

  • Live idea mapping session (60-75mins)

  • Tangible visual mind map

  • Quicks wins + clear next step

  • Founder focused, great for pivots

slice14.jpg

TIER 2 CORE OFFER
VISIONARY BRAND COACHING
✳️ Founder Focused · 🚀 Pre-Launch

A 1:1 coaching experience to clarify your brand’s voice, values, and direction — so you can lead with clarity and confidence.

HIGHLIGHTS:

 

  • 3-6 private strategy sessions

  • Personalized brand clarity summary 

  • Founder-focused guidance

  • Between-session support

  • Ideal for Solopreneurs, service leaders in transittion

Walk away with clear next steps in just 60 minutes.

 

Live mind-mapping to help you turn the ideas in your head into meaningful next steps.

LEARN MORE: IDEA MAPPING SESSION

Clarity Path - Tier 1

  • Whether you're overflowing with ideas or feeling unsure where to start, this session is where we begin.

     

    In one hour, we'll untangle what's in your head and start shaping it into something you can see, speak to, and build from. 
     

    You talk, we map - in real time. 

    Together, we'll:

    • "Spot patterns and key themes"

    • "Surface insights hidden in the noise"

    • "Co-create a direction that fits where you're going"

    • Get unstuck and start organizing your ideas,  visually and strategically

    • Spot hidden patterns and connections you may have missed

    • Gain clarity on what's worth pursuing (and what's holding you back)

    • Take the first aligned step toward a purpose-led brand

    • Walk away with a tangible mind map you can refer to, reflect on, and build from

    • Live 60–75 min session (Zoom), real-time mapping as you speak

    • Turn unorganized ideas into structure and shape them into a clear visual flow

    • Identify patterns, themes, and next steps, and see where your ideas want to go

    • Leave with a visual mind map, plus an optional voice memo recap

  • Founders, visionaries, or creatives at the beginning of something new, or in the messy middle of too many ideas. 

    ​

    Perfect if you're navigating a pivot, sorting through possibilities, or craving quick clarity before your next move. This is for anyone who needs to see the shape of their ideas before building further. 

    • Follow-up Maven Strategy Session

    • Brand messaging snapshot to bring early clarity and alignment

  • $750+

    Final scope and deliverables are customized to reflect your goals, stage, and brand needs.

CLARITY TIER 2

Alignment

For when you're ready to lay the groundwork for real change.

slice23 (1)_edited.jpg

TIER 2 CORE OFFER
BRAND TRANSFORMATION WORKSHOP
🌀 Brand Pivot · 👥 Team Ready

slice16_edited.jpg

TIER 2 CORE OFFER
VISIONARY BRAND COACHING 
✳️ Founder Focused · 🚀 Pre-Launch

A strategic reset to help you realign from the inside out. 

​

A powerful realignment session to clarify your foundation and move forward with intention.

LEARN MORE:

BRAND TRANSFORMATION WORKSHOP 

Clarity Path - Tier 2

  • Your brand has grown, but your message hasn't caught up. Things feel a little off, and you're ready to realign with where you're truly headed. 

    ​

    This session helps you reconnect with your evolving vision, clarify what still fits (and what doesn't), and make sure your brand reflects who you are now, not just who you were when you started. 

    ​

    You reflect, we realign - through a focused 1:1 session. 

    Together, we'll:

    • "Clarify what's changed (and why it matters)"

    • "Revisit your brand's purpose, audience, and structure."

    • "Realign your foundation so it supports what's next."

    ​

    This strategy meets alignment, so your brand grows with intention, not confusion.

    • A focused space to reconnect with what matters most

    • A strategic lens to evaluate what’s working (and what’s no longer aligned)

    • Clarity on your next steps, so you’re not making decisions from guesswork

    • A refreshed perspective on how your brand can support where you're headed
       

    It's not about redoing everything, it's about realigning what already has depth, and making it work better for you now.​

    • 90–120 min live brand alignment workshop (via Zoom) A deep, collaborative session focused on your core brand elements: values, vision, audience, and positioning.

    • Strategic Clarity Snapshot: A post-session summary highlighting key insights, areas of alignment or misalignment, and suggested next steps.

    • Real-time exploration and guidance. We'll co-map your brand’s current state and ideal direction,  so you can see what’s working and what’s ready to shift.

    • Optional recorded walkthrough: A replay of your session to revisit insights or share with your team.

  • Founders or teams navigating change, whether it's a pivot, season of growth, or evolution in purpose, and ready to lead their brand with more clarity and intention.

    • Optional recorded walkthrough — to share with your team or revisit anytime

    • Follow-Up Implementation Session 

    • Early Messaging Framework (eg, tagline, positioning statement, key messages)

    • Team Alignment summary

    • Creative or Campaign Brief

  • $2000+ 

    Designed for founders or teams navigating change, ready to lead with clarity.

A 1:1 coaching experience to clarify your brand’s voice, values, and direction — so you can lead with clarity and confidence.

We’ll uncover what’s true at your core and help you express it in a way that feels aligned and authentic.

LEARN MORE:

VISIONARY BRAND COACHING

Clarity Path - Tier 2

  • A personalized 1:1 experience designed to help you clarify your brand’s voice, values, and direction, so you can lead with intention, not indecision.

     

    Through a series of strategic, reflective sessions, we uncover what’s true about your brand at its core, and help you express it with clarity, resonance, and confidence.

     

    This is about alignment, not performance — branding that feels like you.

    • Define your values, vision, and voice so your brand feels true, not trendy

    • Refine your offer and direction in a way that aligns with who you’re becoming

    • Articulate what your brand stands for with confidence and clarity

    • Connect more intentionally with the people you're here to serve

    • Gain a trusted thinking partner to help you move forward without second-guessing

  • This experience is tailored to your clarity goals and your pace.

    Here’s what it often includes, shaped by where you are, and where you’re headed:

    • 3–6 private coaching sessions (60–75 min each via Zoom), Thoughtful, guided sessions that explore your voice, values, and brand direction

    • A Brand Clarity Summary: A written synthesis of what we uncover, including values, voice cues, audience insights, and high-level direction

    • Support between sessions: Optional voice memos or shared docs to help you integrate ideas, stay accountable, or capture insights in real time

    • Personalized prompts and brand reflection tool. Custom exercises to go deeper between sessions, so your clarity continues to evolve — even when we’re not live together

  • Founders, creatives, or service-based leaders in a season of emergence, refinement, or reinvention, especially those craving deeper alignment before they express or expand.

    ​

    Whether you’re still shaping your offers, preparing to launch, or stepping into more visibility, this experience helps you lead with clarity, not guesswork.

    • Idea Mapping Session, to visually organize and prioritize your brand thinking

    • Early Messaging Snapshot, taglines, intro paragraphs, or bio copy to begin expressing your brand

    • Mini Brand Hub (Notion or Doc), to organize and house key insights and brand notes

    • Follow-Up Implementation Session, support as you begin showing up or communicating post-coaching

    • Strategy-to-Expression Brief, if moving into visual or web design next

  • $3,000+

    Final scope and deliverables are customized to reflect your goals, stage, and brand needs.

EXPRESSION TIER 1

Essentials

A focused foundation to help you express your brand with clarity and intention.

slice12_edited.jpg

CORE OFFER: VISUAL IDENTITY STARTER KIT
✳️ Founder Focused · 🌱 Light Touch

A clear, confident starting point for expressing your brand with intention. 

​

Just enough to show up clearly, with a design that's built to grow with you. 

LEARN MORE: VISUAL IDENTITY STARTER KIT

Expression Path - Tier 1 

  • You've done the work to clarify who you are, now it's time to show up in a way that reflects it. The essentials tier is perfect for early-stage brands or solopreneurs who need a clean, aligned visual identity without overcomplicating the process. 

    ​

    This isn't about overdesigning or creating an endless suite of assets. It's about creating just enough to look polished, feel aligned, and start building recognition as you grow. 

    • Show up professionally: Get cohesion, a
      polished visual identity to use across your platforms.

    • Skip the overwhelm: We build what you need now, without pushing things you're not ready for

    • Grow with confidence: Your visuals are designed to evolve with you, not hold you back

    • Start building recognition: Create consistency so your audience starts to recognize and trust your presence.

  • Optional Add-ons:

    • Includes a foundation stylescape to establish your visual direction before design begins.
      (This always comes first. This step is essential to ensure everything we create is aligned with your brand's intention and tone.)

    • Primary logo, typography logo, and brand mark

    • Intentional color palette & typography system

    • Starter brand guide for consistent use

    • 30 Canva-based social media templates

    ​

    The stylescape is more than a moodboard — it’s a visioning tool that helps us define your brand’s visual world before anything else is designed. It sets the tone for a brand identity that feels intentional, cohesive, and aligned with where you’re headed.

  • ​

    • Business Cards (Virtual card or printed)

    • 1-page digital presence

    • Extra stylescape rounds or extensions

    • Additional Canva templates or collateral assets

  • Starting at: $2000+

    Final scope and deliverables are tailored to your goals and stage.

EXPRESSION TIER 2

Signature

An aligned system for brands ready to grow with clarity and cohesion. 

slice11.jpg

CORE OFFER: ALIGNED BRAND SYSTEM
🔁 Rebranding · 👥 Team Ready

A strategic system that aligns how your brand looks, sounds, and shows up, designed with clarity and ready to grow.

​

A complete brand identity system for clarity, cohesion, and confident visibility.

LEARN MORE: ALIGNED BRAND SYSTEM

Expression Path - Tier 2

  • Your brand has evolved, and it's time for your presence to reflect that growth. 

    ​

    The Aligned Brand System is ideal for brands stepping into a new chapter, expanding their visibility, or repositioning for greater resonance. It weaves together design, messaging, and digital experience into a cohesive identity system you can grow from confidently.

    • Bringing your brand into full alignment across voice, visuals, and experience. 

    • Elevating your presence with a cohesive identity that reflects your growth and purpose

    • Translating big picture vision into clear, consistent messaging and design 

    • Creating a brand experience that resonates across platforms and touchpoints  

    • Supporting long-term visibility, reach, and recognition through intentional design and storytelling

    • Includes 3 Stylescape directions to collaboratively shape your brand world and ensure alignment before execution. (This always comes first)

    • A complete set of logos: designed in multiple formats (like square, horizontal, vertical) so your brand looks great no matter where it appears. 

    • Comprehensive brand guide covering visual application, ton,e and usage systems 

    • 30+ Canva-based templates for social, web, or presentation use

    • Voice and Messaging guide including brand pillars, tone of voice, and storytelling cues

    • Custom icon set, brand patterns, or graphic motifs to extend your visual identity

    • Creative direction for photography: moodboards, shot lists, or styling suggestions

    • 3-page website or landing page design: aligned with your brand's new story 

    • Web Strategy session to ensure your brand presence and user experience are aligned.

  • Founders or teams who are ready to show up more fully, with a cohesive, intentional brand that reflects where they’re headed. This tier is ideal for those evolving their brand presence, expanding visibility, or preparing for a new chapter, and want their visuals and voice to work together seamlessly.

    • Copywriting partner or support for key pages or messaging refinement

    • Plug-and-play content templates (for email, sales pages, bios, etc)

    • Strategy support if Clarity Path hasn't been completed

    • Brand photoshoot & creative direction (includes moodboard, shot list, styling notes)

    • Expanded Canva Template sets for different use cases

    • Additional web pages, or interactive elements beyond the 3-page scope

  • $10,000+

    This tier focuses on brand expression and visibility. If you’ve already done foundational brand work, we’ll build on that. If not, we may recommend a Clarity Path offering to ensure we’re designing from a place of alignment. Final scope and deliverables are customized based on your goals and needs.

    Not sure if you need Clarity first? We’ll explore this during your connect & chat call, and if you're already clear, we’re ready to design.

EXPRESSION TIER 3

Premier

An All-in-One Experience for Long-term Brand Presence

slice15_edited.jpg

CORE OFFER: BRAND ACTUALIZATION EXPERIENCE
🧠 Strategic Deep Dive · 🚀 Scalable Growth

Where your brand becomes a fully expressed version of the vision you've been carrying. 

​

This tier is for brands stepping into their next chapter and ready to be seen, heard, and experienced in full alignment. 

LEARN MORE: BRAND ACTUALIZATION EXPERIENCE Expression Path - Tier 3

  • A high-caliber, end-to-end brand expression partnership for visionary founders and teams. 

    ​

    This is where your brand steps fully into its next chapter, expressed with clarity, shaped by purpose, and ready to lead. We align your strategy, voice, visuals, and digital presence into a cohesive system built for impact, resonance, and long-term growth. 

  • → A complete, future-facing brand identity and expression system, cohesive, elevated, and built to endure

    → Creative direction guided by brand strategy so every visual and message aligns with your purpose

    → High-integrity design - built to reflect your brand’s values, personality, and presence

    → Messaging refinement across platforms, with language that resonates and builds recognition

    → End-to-end brand experience design, tailored to support visibility, growth, and long-term impact

  • → A fully developed brand identity system designed to reflect your values, communicate your message clearly, and create consistency across every touchpoint

    → Narrative-first messaging refinement, voice, offers, and positioning shaped to express the truth of where you're headed

    → Vision-led creative direction, art direction for photography, content, and visuals that capture the heart of your brand

    → Custom website design (6-8 pages), designed with intention, built for impact, and aligned with your brand journey.

    → Collaborative copy development from homepage headlines to story-driven messaging that resonates across platforms

    → Signature illustrations, iconography, or visual extensions details that bring your brand personality to life with polish and distinction

    → Search-ready and accessible by design, light SEO, performance optimization, and inclusive access built in from the start

    → Brand launch assets a complete visual suite to support your rollout across social, email, and presentations

    → Ongoing alignment and integration, space for reflection, refinement, and continued brand cohesion as your scale

  • Visionary leaders, founders, and teams seeking a high-touch, fully expressed brand presence. One that communicates who they are, what they stand for, and where they’re headed.

  • → Signature Launch Experience: Visuals, messaging, support, and rollout strategy for seamless debut

    → Brand Stewardship Support Ongoing 3-month creative and strategic support post launch

    →  Custom Brand Video Short-form, story-driven video to introduce or amplify your brand

    →  Media Kit or Visibility One-Sheet For press, podcasts, or partnership outreach

    →  Maven Strategy Session Deep-dive half-day or full-day working session for new initiatives

    →  Expanded Web or Content Build: Add additional site pages, campaign content, or custom sections. 

    →  Brand Photoshoot Spa Day: A full day experience blending strategic planning, self-care, and creative direction to help you show up as your most aligned fully expressed self.  

    ​

    Includes photography prep, on-site creative direction, strategy session, and space for reflection — all set in a calming, curated environment. Designed for visionary founders ready to embody their brand.

  • $15,000+

    This is a high-touch, fully custom brand experience. Final scope and pricing are shaped by your vision, goals, and capacity, we’ll co-create the right level of support for where you’re headed.

STEWARDSHIP TIER 1

Momentum

You’ve launched. You’re growing with intention, now you just need steady support to keep everything aligned.

slice13.jpg

CORE OFFER: MOMENTUM SUPPORT PACKAGE
🌱 Light Touch · 💡 Early Clarity

The Maven Check-In model: A monthly touchpoint designed to keep your brand steady and intentional post-launch.

​

​Gentle guidance and check-ins are designed to support what’s next, without the overwhelm.

LEARN MORE: MOMENTUM SUPPORT PACKAGE

Stewardship Path - Tier 1

  • You've laid the foundation, not you're building with steadiness and support. 
     

    A lightweight, monthly structure designed to keep your brand aligned post-launch, so you can stay consistent, confident, and in motion.

    This tier is ideal if your brand is already out in the world, but you want someone in your corner to help you stay on track, catch misalignment early, and support light refinements along the way.

    ​

    Whether it’s reviewing new ideas, realigning your messaging, or making small design or systems tweaks, Momentum is designed to help you grow without losing your footing.

  • We support the space between where you are and where you’re headed with:

    → Stay consistent without having to rethink  everything from scratch

    → Get quick answers when new ideas or questions come up

    →Catch misalignment early before it turns into confusion or drift

    → Feel supported as you step into showing up more consistently

    → Make small tweaks that help you keep moving forward with confidence

    → Support brand health through light maintenance and ongoing check-ins on your messaging, systems, and presence

    • Monthly 30-45 minutes brand check-in sessions

    • Light copy, content, or brand system touch-up

    • Review of new ideas, offers, or content direction

  • Founders and teams who’ve recently launched and want a steady rhythm of support to keep things running smoothly and aligned.

    • Marketing calendar or planning support

    • Light Notion/Dashboard updates as needed

  • $1,500/month

    Final scope flexes based on your pace, needs, and internal support structure.

    Minimum Commitment of 3 months

STEWARDSHIP TIER 2

Evolution

You're expanding, shifting, and refining with intention.

slice20.jpg

CORE OFFER: THE MAVEN EVOLUTION PROGRAM 
(Our Brand Stewardship Signature Program)
🧠 Strategic Deep Dive · ♻ Rebranding · 🤝 Team Alignment

A strategic partnership to guide your brand through visibility, refinement, and internal alignment. 

​

Hands-on support for scaling with purpose, across content, systems and brand experience. 

LEARN MORE: THE MAVEN EVOLUTION PROGRAM

Expression Path - Tier 2

  • You’re stepping into a bigger vision, your brand should grow with you.

    ​

    A signature 6–12 month partnership designed to support your next stages of growth with clarity, consistency, and collaborative strategy.

    ​

    As our Brand Stewardship Signature Program, this offer is designed for the in-between — the messy middle of growth, realignment, and expansion.

    ​

    This isn’t just maintenance.

    It’s momentum, made meaning.

    ​

    Your brand is evolving, and so are the demands on it. Whether you’re a founder navigating expansion or a team managing shifting offers, audiences, or increased visibility, this program provides the consistent, intentional support to help you stay aligned, relevant, and ready.

    • Stay aligned while you grow — We help you make strategic decisions that reflect your evolving brand, audience, and offers.

    • Elevate your visibility — Get guidance on what to share, how to show up, and where to focus for greater reach and resonance.

    • Build with consistency — We ensure your messaging, visuals, and brand systems evolve in sync, without losing clarity.

    • Free up your time and mental space — With us as a thought partner, you won’t carry the full weight of brand decisions alone.

    • Create momentum with structure — From audits to content planning, we help you implement, assess, and adjust, month by month.

    • Monthly strategy and implementation sessions

    • Creative direction for new content and brand visuals

    • Brand Messaging and storytelling support

    • Quarterly brand audits (visuals, content, systems)

    • Brand system setup or refreshes (email templates, brand comms, Notion hubs)

  • Founders and teams evolving intentionally, who want long-term brand alignment with a guide by their side.

    • Website Refresh — Visual or copy updates to reflect evolving offers, positioning, or priorities

    • Team Brand Training — Workshops or recorded sessions to align internal teams on voice, visuals, and values

    • Launch or Campaign Support — Planning + design direction for an upcoming offer, event, or content push

    • Visibility Strategy Session — Guidance on showing up more intentionally across key platforms

    • Notion or Brand Hub Setup — Systems support to streamline internal workflows or comms

    • Collaborator Briefing Toolkit — Branded templates or onboarding guides for VAs, writers, or partners

  • $3000/month

    Tailored to your pace, priorities, and capacity for growth.

STEWARDSHIP TIER 3

Legacy

You're leading through your brand, and ready to expand your vision with depth, clarity, and long-term impact.

slice21.jpg

CORE OFFER: LEGACY STRATEGY PARTNERSHIP
🌱 Light Touch · 💡 Early Clarity

Where brand leadership, creative direction, and long-term growth align. 

​

High-touch, high-integrity brand partnership for founders and teams shaping what's next, and what lasts. 

LEARN MORE: LEGACY STRATEGY PARTNERSHIP

Expression Path - Tier 3

  • You've built something powerful, now it's time to lead through it. 

    ​

    A premium brand partnership designed to evolve your presence, elevate your visibility, and support the long game of leadership and legacy. 

    ​

    This is for the visionary founder or growing brand steward who's not just maintaining, but expanding with intention. Whether you're scaling, visibility, launching thought leadership or entering a new chapter of growth, this partnership keeps your brand aligned, inspired, and future-ready. 

    • Lead with clarity and confidence: Get high-level brand guidance that keeps your vision, messaging, and presence aligned as you scale.

    • Stay future-focused — Quarterly planning and deep dives ensure your brand evolves intentionally and never stagnates.

    • Elevate your brand authority — We help shape your storytelling, public visibility, and leadership voice across platforms, thought leadership content, and emerging opportunities.

    • Make smarter brand decisions — With a trusted partner by your side, you gain perspective, accountability, and strategic insight across every touchpoint.

    • Bring your big ideas to life — From launches to campaigns, we help you move from vision to execution, without losing alignment or soul.

    • Bi-weekly brand strategy sessions with custom focus areas

    • Quarterly vision planning + brand evolution checkpoints

    • Ongoing collaboration across brand, marketing, and business goals

    • Direction and creative and strategic support for launches, campaigns, or new initiatives

    • Extended team coordination (copywriters, designers, SEO, systems)

    •  Brand stewardship dashboard

    • Quarterly brand growth reports with insights, alignment check-ins, and recommendations for future focus

  • Founders, leaders, and brands who are ready to lead with their brand, not just maintain it, and want long-term, strategic partnership to grow with vision, structure, and soul.

  • Custom $5000+/month

    Every engagement is tailored to your brand’s scale, vision, and season.

Ready for What's Next?

Choose the path the fits your season, your style, or your next step. Whether you're still exploring or ready to build, we're here to guide you foward. 

Book a Clarity Call

Not sure which tier fits? Let's talk through your goals together.

Book a Call

Take the Path Quiz

Prefer a reflective start? Take a few guided questions to find your best-fit tier.

Take the Path Quiz

Explore Expression Path

Ready to bring yourbrand to life? Explore voice, visuals, and messaging.​

Go to Expression

Explore Stewardship Path

Need long-term support? See how we guide brands in the long game.

Go to Stewardship
bottom of page