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Legacy isn't built by accident.

It's built one intentional move at a time.

We're not just designing brands.

We're shaping what they stand for

& where they're going

Meet the Team

As a small branding studio in San Diego, we’re a tight-knit team of creatives, strategists, and visual thinkers who believe branding is equal parts intention and execution.

 

Everyone brings their own perspective, skill, and quiet magic to the process — and we each care deeply about the people we work with and the work we create.

Mary Gutierrez

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STRATEGIC BRAND REALIZATION MAVEN

Studio Director | Brand Strategist | Web Designer

 

Mary intuitively helps brands find their truth, shape their message, and lead with quiet conviction.

Duy Ho

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LEAD VISUAL ARCHITECT MAVEN

Studio Illustrator | Visual Designer

 

Duy masterfully brings structure to creativity through thoughtful illustration and systems design. 

Jasmin Nichols

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INTEGRATED BRAND SUPPORT MAVEN

Studio Assistant | Visual Support 

 

Jasmin thoughtfully brings visual cohesion through image curation, research, and studio support

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About Intrinsic Maven

Meet the team behind purposeful branding

A small studio with big ideas, built on care, clarity, and creative partnership

📌 TL;DR (Catch the Highlights, Stay for the Insight)

  • ✦ We’re a small, strategy-led branding studio in San Diego, partnering with purpose-driven founders and teams to create brands that feel true, intentional, and built to grow with you.


    ✦ Our philosophy, Self-Development Branding™, sees branding as more than just a business journey; it's about the growth of the people behind it, too.


    ✦ Through our Three-Path Model™ - Clarity, Expression, and Stewardship, we guide you to discover what matters most, express it authentically, and sustain it with care.

    ✦ We don't just deliver a brand and disappear. We're here for the long haul, offering ongoing support to help your brand thrive and evolve. 

    ✦ Around here, branding is meaningful, collaborative, and even a little fun. Because when your brand reflects who you are, that's when it truly connects. 

    ✦ The name Intrinsic Maven reflects our philosophy: meeting what lives within and shaping it into something meaningful, lasting, and true.

    Ready to dive deeper? Get the Full Story Below ↓

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Not a Checklist -
A Creative Brand Journey

We're Intrinsic Maven, a creative brand strategy studio based in San Diego. We partner with purpose-driven founders and teams to create brands that are as meaningful as they are enduring.

Forget cookie-cutter brand kits and rushed checklists. 

We’re here to help you build a meaningful brand that reflects your truth and evolves with you.

Around here, we believe branding isn’t just any creative branding process — it’s a journey of discovery and growth. And like any good journey, it’s better with people who care. We’re the kind of team that listens deeply, asks good questions, and makes space for both clarity and creativity along the way.

Whether you’re reimagining your brand or starting from scratch, we’re here to guide you with intention, clarity, and a process that drives true transformation and growth.

Our Philosophy:
Self-Development Branding™

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Branding isn’t just about what you create, it's about who you become in the process. 

Our work is built on a core philosophy we created called Self-Development Branding™. More than just a framework, it's a philosophy born from our own journey of growth and transformation. It's about aligning the evolution of your brand with the growth of the people behind it. 

 

As we've worked with brands, we've noticed something profound: as brands take shape, so do the people behind them. Branding is a process of discovery. It's never just about the business, it was always something more - the people.

Beyond Vision & Values

Unlike most branding studios, we go deeper, not just into vision and values, but into the layers that truly shape brand identity, leadership, and long-term direction.

And we don’t leave you to figure it out alone.

We’re here to guide you through the messy middle with structure, care, and true partnership.

That’s why we developed the Three-Path Model™ — a simple yet powerful way to guide each brand through the journey of becoming:

  1. CLARITY - Define what matters most and why it drives you

  2. EXPRESSION – Transform your vision into a cohesive voice, visuals, and presence

  3. STEWARDSHIP – Create systems and practices that drive sustainable your growth with integrity

Ready to Find Your Path?

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We Don't Just Build Brands - We Grow With Them

We realized something along our journey - we were evolving, too! Over the years, our studio has
grown through its seasons of introspection and reinvention.

 

For us, growth isn't just a part of the journey, it is the journey. We believe character matters in
both people and brands, in everything we do. 

Branding to us is like a compass.

It helps you find your true north, showing you what matters and why. 

Our process?
It's creative, collaborative, and a little playful. We mix deep conversations with hands-on exercises that make the journey feel exciting, because branding should be meaningful, but it should also be fun.

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We're Not a Quick-Hit Branding Shop

We’re focused, intentional, and deeply invested in helping brands the right way.
 

Our clients don’t just leave with deliverables. They leave with language, direction, and a deeper understanding of their brand’s potential.

 

And we don’t just disappear after launch. 

Branding doesn't stop; it evolves.

 

It grows through dedicated stewardship and care, and we're here to help your brand thrive in lasting, meaningful ways. 

What "Intrinsic Maven" Means

The name of our studio reflects the heart of our approach: 

  • INTRINSIC - What lives within

  • MAVEN - The wisdom and guidance to bring it forward
     

We’re not a hype house or a plug-and-play agency. We’re a small, intentional studio that brings care, clarity, and creative strength to every brand we touch.

For us, branding isn’t about being loud. It’s about being true.

When your brand reflects who you truly are, that’s when it starts to resonate.

DISCOVER OUR REBRAND JOURNEY
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