BRAND STRATEGY & CREATIVE STRATEGY CASE STUDIES
From Blank Slate to Bold Expression
A Brand Expression Journey through the CREATE Method
Brand with Clarity. Build with Purpose. Leave a Legacy.
Part of our Three-Path Model™, this project focused on the Expression Path, meeting Joy where she was to uncover insight before expression.
BEFORE 0700 HOLISTIC HEALTH
FOUNDER:
Victor Tuballa
TITLE:
Holistic Health Warrior
INDUSTRY:
Wellness, Integrative Health & Naturopathy
THREE-PATH STAGE
Brand Clarity, Expression
The Transformation
Victor moved from working entirely offline and unseens to steppinginto a brand that represents his vision, discipline, and legacy.
Beofre 0700 is now more than a business name, it's a platform for impact.
It reflects his dedication, honors his values, and creates bridge to future offering and speaking opportunities.
For Victor, the mission has always been bigger than one practice. It's about helping others live better, earlier, and longer, and now the world can finally see that.
Our collaboration continues even today through ongoind brand consulting, website development, and digital presence building, a reflection of our Stewardship Path in practice.
His brand no longer trails behind him, it walks beside him, leading the way forward.
The Spark
For over two decades, Victor Tuballa practiced under his own name, Victor Tuballa Natural Therapies. His work was grounded, effective, and deeply personal, built entirely through word of mouth and long-term client trust.
But as his career evolved, so did his vision. Victor wanted to expand his practice to reflect not just his role as a natural therapist, but his expertise in naturopathy, holistic health, and sports science.
That evolution began as a phrase he often told his clients, when they asked how does it have time to do everything he does especially in regards to staying healthy he told them: "I get things done before 0700." This is where his rebranded name Before 0700 Holistic Health evolved from.
It represented his rhythm of wellness, discipline, and presence; a philosphy of living with intention before the day begins. That simple phase became the foundation for a brand that now carries meaning far beyond a service.
The Path We Took
Victor came to Intrinsic Maven ready to invest in his brand identity.
But before diving into visuals, we began with brand strategy, 6 in depth sessions through our CREATE Method, designed to discover what Before 0700 truly stood for and who served it.
Together we explored:
What Before 0700 symbolizes, for Victor and his audience
The transformation his clients experience and how he guides them through it
The tone, energy, and values that define his approach to wellness
We mapped out brand archetypes, audience mindset, and voice strategy, then created a stylescape to visualize what this brand could feel like, grounded human, quietly confident.
This was Self-Development Branding™ in action: aligning an evolved identity with the soul behind it.
From there, clarity naturally transitioned into expression.
Stylescape developed during strategy sessions to visualize the brand's tone and strategic direction
The Expression
Once we uncovered the heart of Before 0700, we gave it tangible form, visually, verbally, and experientially.
We developed a complete visual identity system that Victor could grow into and proudly stand behind:
A logo family suite and brandmark system that balanced strength and serentiy
A color palette and typography system reflecting discipline, balance, and vitality
A tone of voice nad messsaging framework shaped by his brand archteypes, designed to express expertise and warmth and authenticity
A Brand Strategy Playbook that distilled his voice, audience mindset, and messaging pillars into a clear and usable guide
Brand touchpoints, from medicine lables and printed materials to merchanise and digital mockups, ensuring every detail carried the same clarity and consistency
For someone who had never had a website or social media presence, this became the gateway into visibility, a brand that felt fully aligned with who he is and who he's becoming.
This identity was more than aesthetic; it was designed to hold space for Victor's next chatper; from holistic practice toadding sports science, teaching, and thought leadership.
Visual Materials developed during our CREATE Method to translate strategy into direction