From Blank Slate to Bold Expression
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BEFORE 0700 HOLISTIC HEALTH
FOUNDER:
Victor Tuballa
TITLE:
Holistic Health Warrior
INDUSTRY:
Wellness, Integrative Health & Naturopathy
PATH:
Brand Clarity, Expression
The Transformation
Victor went from doing everything manually — offline, unseen — to stepping into the next era of his career with clarity, confidence, and a brand that met him there.
Before 0700 isn’t just a business name. It’s now the platform for his legacy.
It honors his discipline. It reflects his heart. It opens the door for future offerings, thought leadership, and even public speaking — because for Victor, the mission is bigger than one practice. It’s about helping people live better, earlier, and longer — and now, the world can finally see that.
His brand no longer trails behind him.
It walks beside him — and leads the way forward.
The Spark
For over 20 years, Victor Tuballa practiced under his own name — Victor Tuballa Natural Therapies. His work was grounded, effective, and deeply personal, but his brand hadn’t grown with him.
Victor had reached a turning point. He was ready to do more — to bring his practice into a new era, one that reflected his philosophy, not just his profession.
That shift began with a phrase he often told clients: “Before 0700.”
It was his quiet rhythm for wellness, discipline, and presence — and it became the perfect foundation for a brand that meant something far beyond a service.
The Path We Took
We began with clarity — not just around what Victor offers, but who he is as a guide.
Through brand strategy sessions, we explored:
What Before 0700 symbolizes — for Victor and his audience
The transformation his clients go through, and how his role supports that
The tone, energy, and values that underpin his work
We mapped out his brand archetypes, audience mindset, and voice strategy. Then we created a stylescape to help him visualize what this brand could feel like — grounded, human, quietly confident.
It was Self-Development Branding™ in its purest form: aligning an evolved identity with the soul behind it.
The Expression
Once we uncovered the heart of Before 0700, we brought it to life — visually, verbally, and experientially.
We shaped a complete identity that Victor could grow into, not just stand behind.
The logo system, color palette, tone of voice, and design language gave his brand flexibility — whether it was being used on a website, medication labels, business cards, or even the t-shirts he now wears with pride.
For someone who had never had a website or social media before, this brand became his gateway into digital presence — one that felt aligned, polished, and fully him.
More than aesthetics, we built an identity designed to hold space for Victor’s future — from natural therapies to sport science, and eventually, his deeper dream of speaking and teaching on bigger stages.
Every detail, every decision, was made to reflect who he is — and who he’s becoming.