BRAND STRATEGY & CREATIVE STRATEGY CASE STUDIES
From Disconnected to Deeply Aligned
A Brand Expression Journey through the CREATE Method
Brand with Clarity. Build with Purpose. Leave a Legacy.
Part of our Three-Path Model™, this project focused on the Expression Path, meeting Joy where she was to uncover insight before expression.
IT'S IN THE DETAILS
FOUNDER:
Nita Cintron
TITLE:
Corporate Connector
INDUSTRY:
Corporate Relationship Strategy & Gifting Experience
THREE-PATH STAGE
Brand Clarity, Expression, Stewardship
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The Transformation
Nita's journey reflects the essences of Intrinsic Maven's philosophy: that clarity and confidence came before expression, and true brand growth happens through stewardshipl
She's gone from feeling uncertain about her visuals and message to leading a fully aligned brand that mirrors her professionalism, personality, and presence.
Her evolution, from travel consultant to corporate connector, symbolized what happens when a founder grows alongside their brand.
Today, It's in the Details stands as a testa ment to intentional branding, a business built not just to look beautiful, but to last.
The Spark
When Nita Cintron first came to Intrinsic Maven, her business was in its earliest stages. She had a vision for curating meaningful travel and business experiences that left people feeling valued and inspired, but like many new entrepreneurs, she didn’t yet understand what branding truly was.
She knew she needed a logo but wasn’t sure what made a brand meaningful. After working with other designers, she had a logo and website, yet they never felt like her. The aesthetic leaned toward a country-wedding style: pretty, but misaligned with her elegance, professionalism, and the thoughtful experiences she created.
When she reconnected with us in 2018, she was ready to go deeper, to understand what a brand could represent, not just how it could look. Rather than rushing into visuals, we began by focusing on her development as an entrepreneur. Through ongoing consulting, education, and reflection, we explored her mission, mindset, and leadership identity, helping her see that branding wasn’t decoration, it was direction.
We didn’t begin with a formal brand-strategy session. Each conversation and consulting moment naturally evolved into strategic insight and Self-Development Branding™, the process of aligning inner clarity with outward expression.
Over that first year, we worked to strengthen her foundation, helping her see her role not just as a service provider, but as a founder and leader. From there, every decision, creative, strategic, and operational, became a reflection of that clarity.
What began as a Travel and Business Consultancy gradually evolved through the stages of Client Appreciation Specialist and ultimately Corporate Connector, each chapter marking deeper confidence, clearer focus, and renewed purpose.
The Path We Took
Guided by the CREATE Method, we built a flexible framework that connected strategy, visuals, and systems, all designed to evolve as her brand matured.
We helped Nita:
Define her brand mission and new role as The Corporate Connector, reframing her from gift-curator to relationship architect.
Clarify her brand voice: elegant, elevated, and personally warm.
Translate her purpose into experiences and offerings that balance luxury with authenticity.
Build operation systems and processes that keep every touchpoint aligned with her brand ethos.
These sessions were as much about self-discovery as business strategy. Together, we shaped a brand that didn't just represent her, it grew with her.
Stylescape developed during strategy sessions to visualize the brand's tone and strategic direction
The Expression
Once her foundation was clear, we began translating that insight into visual and tactile expression, a brand identity that captured both refinement and approachability.
We developed a comprehensive identity system, including:
A refreshed logo suite and rebalanced color palette, evolving from the original identity we first created together in 2018. The updated system maintained her signature tones while introducing deeper black contrasts and new color hierarchy, creating a more elevated, corporate-ready asethetic that reflect her growth from boutique gifting to a partner for organizations and executive teams.
An updated brand illustration, originally symbolizing connection and craftsmanship, reimagined to mirror It's in the Details' San Diego roots and expanding corporate focus The new composition blends architecture and artistry; a methaphor for structure, creativity, and place-based identity.
A full suite of branded materials: gift-box designs, ribbons, tags, tissues, stickers, and stationery, all intentionally designed to feel tactile, thoughtful, and cohesive.
Gifting catalogs and product collections that elevated her offering into a curated experience.
Naming systems for collections and experiential suites to extend the brand into lifestyle and activation experiences.
Branding passports, merchandise, and packaging to extend the brand into lifestyle and activation experiences.
Foundation for brand activations and collaborations with corpoate partners, transforming gifting into storytelling experience.
Beyond the visuals, we supported the systems behind them, from Dubsado automation and invoicing workflows to SOPs that ensured every process, message, and partnership reflected her brand's essence: refined connection, intentional detail and relational intelligence.
The Stewardship
Our work with Nita has always been a collaboration in motion, one built in trust and continuous evolution.
Through ongoing partnership, we provide:
Creative direction and design support across new offerings, campaigns, and seasonal collections.
Illustration, photography, and storytelling to maintain aesthetic continuity.
Strategic consulting on partnerships, brand activations, and corporate collaborations.
Operational refinement to keep her internal systems aligned with her. external identity.
Together, we've built a rhythm of growth, one where design and strategy move together, guided by intention and care.
It's in the Details is now more than a gifting brand; it's a corporate relationship platform, a bridge between creativity and business culture, built on gratitude and genuine connection.
Visual Materials developed during our CREATE Method to translate strategy into direction