From Disconnected to Deeply Aligned
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IT'S IN THE DETAILS
FOUNDER:
Nita Cintron
TITLE:
Corporate Connector
INDUSTRY:
Corporate Relationship Strategy & Gifting Experience
PATH:
Brand Clarity, Expression, Stewardship
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The Transformation
Nita went from feeling frustrated and disconnected from her brand…
To being proud of every element — and fully in command of how her business shows up.
She no longer second-guesses her visuals. She no longer asks “what’s on brand?” — because she knows.
She has a long-term creative and strategic partner in Intrinsic Maven.
And we continue to support her, not just as designers, but as trusted stewards of her vision.
Her business has evolved from a gift service to a powerful relationship-building platform for corporations and organizations, and her brand now reflects the legacy she’s building, one detail at a time.
The Spark
When Nita Cintron first came to us, she had a vision of curating memorable experiences through events and travel. But then 2020 happened — and everything changed.
Her plans for destination-based events paused. She pivoted toward virtual gatherings, sending personalized gift boxes to each guest — a thoughtful touch that quickly became her signature.
As the idea grew, so did the need for a brand that could carry it.
Nita had worked with several designers before. The visuals looked nice, but they never felt aligned with her.
She often asked, “Is branding just a logo? Is that all it is?”
No one had ever guided her through the deeper meaning behind her brand.
Worse, she sometimes felt embarrassed to share her brand, especially her website, because it didn’t reflect the elegance, professionalism, and purpose she brought to her work.
She didn’t want another surface-level rebrand.
She wanted a long-term partner who could help her understand her brand, express it with confidence, and scale it with care.
The Path We Took
We began with her essence, not just her services, but her why.
Through strategy sessions and vision-mapping, we helped Nita uncover:
Her deeper mission: to elevate business relationships through thoughtful connection
Her unique tone: elegant, elevated, and personal
Her true role — not just a curator, but a Corporate Connector
As her brand evolved, so did our partnership.
We didn’t just deliver — we taught, guided, and strategized with her.
We helped restructure her internal operations so her business could run more smoothly — and stay on brand at every touchpoint. From naming her collections to building her gifting process to optimizing her visual consistency, we became — and still are — her ongoing creative and strategic team.
The Expression
Nita’s brand needed to feel refined — but also deeply her.
We created a complete identity system, including a custom illustration just for her, that brought her elegance and personality forward. From logo variations to a branded mailer box, stickers, business cards, gifting catalogs, and more — every piece was designed to reflect her attention to detail and signature elevated style.
While her brand strategy wasn’t delivered in a single document, it evolved over time — through coaching sessions, strategy sessions, Zoom calls, and business lunches that allowed us to guide her through each decision with care. Her brand clarity was built through relationship, not just deliverables.
As part of our ongoing stewardship, we support everything from brand collateral to internal systems. We manage her Dubsado setup, invoicing, and even interface with her clients — ensuring every part of her brand feels cohesive, considered, and cared for.
This isn’t just creative work.
It’s brand partnership — the kind that grows alongside your business and helps you lead with confidence, inside and out.