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Mastering Your Brand with Precision & Style

I heard you're looking for fresh gi designs and social media content?
How about having a small creative studio on speed dial?

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Hi! I'm Mary Gutierrez, owner of the branding studio Intrinsic Maven in San Diego, and I'm passionate about jiu jitsu. Our small but unique team of three brings a personal touch to everything we do. I know control is everything—it's the key to mastering The Gentle Art. I bring this mindset into my work at Intrinsic Maven, where we love creating clean, unique, high-quality designs and content that capture the essence of jiu jitsu's discipline, culture, and philosophy

Jiu jitsu is a big part of my family's life we're at the gym most days of the week. My son started training in 2015 and I started in 2017, unfortunately, I got injured and only came back 2 years ago. My son is now 15 and rolling with adults and after 9 years of training still loves it. I received my blue belt recently and it was a great moment to share with him, especially in my CTRL gi.

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I love the CTRL Industries brand for its great fit, quality, and style. Finding a gi that fits well on women particularly has been tough, and CTRL's designs have never gone wrong. Today I received an email saying my TRADIÇÃO - Comp 380 Flag gi is in process which I'm looking forward to receiving.

I've always dreamed of working with a jiu jitsu brand that shares our values. It's exciting to think about collaborating with Ctrl Industries to highlight its commitment to jiu jitsu. Whether it's through design or content, we're all about celebrating the culture, community, and persistence that jiu jitsu embodies.

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We're ready to jump in as your dedicated design and content crew whenever you need us!

We're ready to jump in as your dedicated design and content crew whenever you need us!

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I'd love the opportunity to chat about the possibility of having us on speed dial for designs, and content or to throw new ideas around.

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